Strategic Marketing Mastery Program

Eight-month intensive training designed for marketing professionals ready to lead Taiwan's evolving advertising landscape

94% Graduate Satisfaction
180 Contact Hours
24 Cohort Size Limit
12 Industry Mentors

Comprehensive Curriculum Structure

1

Consumer Psychology & Market Research

Deep dive into understanding Taiwanese consumer behavior patterns, cultural influences on purchasing decisions, and advanced research methodologies that actually work in practice.

2

Digital Campaign Architecture

Learn to design integrated campaigns across multiple platforms. We focus on realistic budget allocation, timeline management, and measuring what actually matters for business growth.

3

Brand Strategy & Positioning

Develop skills in creating distinctive brand voices that resonate with local markets while maintaining global appeal. Includes real case studies from successful Taiwan-based campaigns.

4

Crisis Communication & Reputation Management

Practical training in handling challenging situations, managing public perception during difficulties, and building resilient communication strategies for long-term success.

Marketing professionals collaborating on strategic campaign planning

Learn from Industry Veterans

Instructor portrait

Henrik Andersen

Senior Campaign Strategist

Fifteen years developing successful campaigns for Fortune 500 companies across Asia. Henrik brings real-world experience from managing multi-million dollar budgets and navigating complex market dynamics.

Instructor portrait

Sofia Kowalski

Brand Development Director

Former creative director at top agencies in Singapore and Taipei. Sofia specializes in helping brands find authentic voices that connect with diverse audiences while maintaining commercial effectiveness.

Instructor portrait

Isabella Müller

Digital Analytics Specialist

PhD in Consumer Behavior with extensive consulting experience. Isabella teaches practical data interpretation skills and helps students understand which metrics actually predict business success.

Program Information

Program Duration: 8 Months
Start Date: September 2025
Schedule: Weekday Evenings + Saturdays
Class Size: Maximum 24 Students
Investment: NT5,000
Application Deadline: July 15, 2025

Our program focuses on practical skills development and real-world application. Students work on actual client projects and receive mentorship from experienced professionals throughout their learning journey.

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