Building Authentic Connections Through Strategic Communication

We're Thinkonlogix – a team that believes great advertising and PR work starts with understanding real people, not just demographics. Since 2019, we've helped Taiwan businesses tell their stories in ways that actually matter.

How We Started (And Why It Matters)

Back in 2019, I was working at a large agency where every campaign felt like we were throwing messages at a wall. Clients would come in with real problems – declining sales, confused brand identity, disconnected audiences – and we'd hand them polished presentations that looked great but missed the point.

The breaking point came with a local restaurant chain. Their foot traffic was down 40%, but instead of understanding why people stopped coming, the agency wanted to launch a flashy social media campaign. Three months and a hefty budget later, nothing had changed.

"That's when I realized something important: good advertising isn't about clever slogans or viral content. It's about understanding what your customers actually need and then showing them how you can help."

Strategic planning session with client documents and research materials spread across a conference table

What We Actually Do Differently

Research Before Creative

We spend the first two weeks of every project talking to your actual customers. Not focus groups or surveys – real conversations with people who buy from you. This research shapes everything we create afterward.

Plain Language Communication

No marketing jargon or corporate speak. We write and speak the way normal people do. If your grandmother can't understand your message, neither can your customers. Clarity wins over cleverness every time.

Measurable Results Focus

Every campaign we create has specific, trackable goals. Not vanity metrics like impressions or engagement rates – real business outcomes like leads generated, sales increased, or customer retention improved.

Meet The Person Behind The Strategy

Our approach is personal because business relationships should be too. Here's who you'll actually be working with.

Founder & Strategic Director

Mei-Lin Chen

Started in advertising because I loved the creative problem-solving, but stayed for the business results. After eight years at agencies in Taipei and two years running marketing for a tech startup, I founded Thinkonlogix to work directly with business owners who want advertising that actually works.

I spend most of my time either researching your customers or figuring out how to reach them more effectively. When I'm not working, you'll find me reading business case studies or trying new restaurants around Nantou – both habits that surprisingly help with client work.

127 Successful Campaigns

6 Years Agency Experience

Our Process (No Surprises, No Fluff)

Here's exactly how we work with clients, from first meeting to final results. We believe transparency builds better partnerships.

Week 1-2: Discovery & Research

We interview 15-20 of your current customers to understand why they chose you and what almost made them choose someone else. This gives us insights no competitor research can match.

Week 3-4: Strategy Development

Based on customer insights, we develop your positioning, key messages, and channel strategy. Everything gets tested with a small group before we commit to larger campaigns.

Week 5-8: Campaign Creation

We create your ads, PR materials, and content. Each piece gets reviewed against our research findings to ensure it addresses real customer concerns and motivations.

Ongoing: Testing & Optimization

We track performance weekly and adjust based on results. Every month, you get a report showing what's working, what isn't, and what we're changing next.

Team member conducting customer research interview with notes and recording equipment

Strategic planning whiteboard session with campaign concepts and customer insight mapping

Final campaign presentation materials and performance tracking documents on desk

Ready To Try A Different Approach?

If you're tired of advertising that looks good but doesn't work, let's talk. We'll start with an honest conversation about your business challenges and whether our approach makes sense for your situation.

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