How We Transform Your Brand Story
Our approach isn't about flashy campaigns or empty promises. We dig deep into what makes your business unique and build communications that actually connect with your Taiwan market.
Discovery & Market Analysis
We start by understanding your business inside and out. This isn't a quick questionnaire – we spend real time learning about your products, your customers, and what keeps you up at night. Our Taiwan market research goes beyond demographics. We look at local buying patterns, cultural preferences, and communication styles that actually influence purchasing decisions. Most agencies skip this part and wonder why their campaigns fall flat.
Strategy Development
Based on what we've learned, we create a communication strategy that fits your budget and timeline. No cookie-cutter solutions here. If you're a tech startup in Taipei, your approach will be completely different from a traditional manufacturer in Taichung. We map out messaging priorities, identify the right channels, and set realistic goals you can actually measure.
Content Creation & Campaign Launch
Here's where strategy becomes reality. Our team creates content that sounds like it comes from your business, not a generic marketing playbook. We handle everything from press releases to social media, making sure each piece serves a specific purpose. Launch happens in phases so we can adjust based on early feedback rather than hoping everything works perfectly from day one.
Monitoring & Optimization
The real work begins after launch. We track what's actually moving the needle – not just vanity metrics like likes and shares. When something isn't working, we figure out why and fix it quickly. Our monthly reports focus on business impact, not just activity. You'll know exactly what your investment is delivering and where we're headed next.
Kai-Ming Sørensen
Strategic Communications Director
Spent eight years at major PR agencies before starting his own practice. Kai-Ming handles our biggest client relationships and has a knack for turning complex business stories into messages that actually resonate with Taiwan audiences.
Marcus Dimitriou
Creative Content Lead
Former journalist who moved into branded content creation. Marcus writes everything from annual reports to social campaigns, and he's particularly good at making technical subjects accessible without dumbing them down.
Collaborative Partnership
We don't disappear after taking your briefing. Every project involves regular check-ins where we share what we're seeing and learning. You know your business better than anyone, so we make sure your expertise shapes every decision.
Our clients often tell us they appreciate how we explain not just what we're doing, but why we're doing it. Marketing shouldn't be mysterious. When you understand the reasoning behind our recommendations, you can make better decisions about your communication investments.
By the end of our engagement, you'll have a clear playbook for maintaining momentum. We're not trying to create dependency – we want you to feel confident about your communication strategy whether you're working with us or handling things in-house.
What To Expect
Every business is different, but here's how most of our partnerships unfold over the first few months.
Initial Consultation
We meet at your office or ours to understand your current situation and goals. This conversation usually takes about 90 minutes and covers everything from competitive challenges to internal communication needs.
Proposal & Planning
Within a week, you'll receive a detailed proposal with specific deliverables, timelines, and costs. No vague promises or mysterious monthly retainers. Just clear expectations for what we'll accomplish together.
Project Kickoff
We schedule regular working sessions with your team to dive into market research and strategy development. Most clients find these sessions valuable even beyond the immediate project because they clarify thinking about positioning and messaging.
Execution & Results
As campaigns go live, we provide weekly updates on performance and adjust tactics based on real market feedback. You'll always know what's working, what isn't, and what we're doing about it.